Reach Your Audience Create Clear Messages Control An Interview

Davalos Media Coaching Services
A division of www.executivespeechcoach.com

Q.- WHAT DO GILBERT AND DILBERT HAVE IN COMMON?
That would be, Gilbert Amelio, former CEO of Apple Computer and Scott Adams, creator of the wildly popular cartoon, "Dilbert," which appears in 2,000 newspapers in 65 countries.

A.- Both were students of Shirley Davalos' Broadcast Media Training!

Why?
Because, Shirley knows what it takes to create a great interview! As a long-time media trainer and broadcast consultant, Ms. Davalos shows clients how to exude confidence, demonstrate authority, and take control of an interview. As a seasoned television producer for ABC, NBC, and Chronicle Broadcasting, she knows how to make an interview memorable, fresh and marketable.

Davalos has developed programs for PBS, produced Infomercials for advertising agencies, and provided support for major network shows, like Dateline, Primetime Live, World News Tonight and 60 minutes.

How?
With a unique skill for identifying the message of each client, Davalos crafts a working agenda that puts celebrities, authors, and CEOs into the driver's seat in any interview situation.

Prove It!
"I was altogether delighted with the consulting session you conducted with Galen Rowell. From start to finish, your attention to detail, enthusiasm, and professionalism made it rewarding."
--Catherine Kouts, Publicity Manager, Sierra Club Books

"You stopped my mumbling and made this book a best seller! With grateful thanks."
--Curt Gentry, Author, J. Edgar Hoover « The Man and the Secrets

"You are the master of media training and a gift to our authors."
--Katherine Goldmark, Senior Marketing Manager, Harper-Collins, San Francisco

"Your lessons were crucial in every interview of my very successful tour."
--Victoria Lee, Author, Soulful Sex

Media Coaching: A wide variety of executives, authors, and professional speakers have benefited from Shirley Davalos' creativity and understanding of television production and programming, both as Executive Producer & Media Consultant.

Production and Program Development: She has been producing and developing television programs independently since 1982 when she produced "live" talk/magazine shows for ABC and Chronicle Broadcasting in San Francisco.

Most recently, Ms. Davalos produced health and financial news reports for CNX Media, a news syndicator. CNX produces Dr. Dean Edel's Health Reports, Health Central website, and Quicken Money Report segments which air in 70 news markets across the nation. Ms. Davalos has had a varied career as a producer, developing a children's program and a magazine show for PBS, which are slated for national broadcast. She has produced The Personal Computing Show, a weekly half-hour television series sponsored by Ziff-Davis Publishing that aired nationally on CNBC, Jones Computer Network, and Lifetime Cable. She has recently developed All Consuming for BayTV/ KRON-TV and was tapped by KRON-TV management to produce New Years Live and Contact 4 on BayTV. Ms. Davalos has also developed original audio programs for a Direct Audio Internet Company, Command Audio.

Shirley Davalos has developed programs for The Discovery Channel, CKS Pictures, and Pac-Bell as well as producing training and promotional programs for business and corporate clients, such as Power Sewing, Empowering Your Front Line - How to Manage Customer Relations, Chevron Video Showcase, Ecospeak - Coming to and Understanding, Building a Customer Service Team, and for Moscone Convention Center, Centerpiece for the City.

Publishing: Ms. Davalos enjoys on-going relationships with publishers whose authors benefit from her media training.

Partial Client List:

Apple Computer	Candice Fuhrman Literary Agency
Chevron	Conari Press
Fisher Investments	HarperCollins
KQED-TV	March of Dimes
Moscone Center	W.W. Norton
New World Library	Pacific Bell
Sierra Club Books	St. Martins Press
Victory Television

Authors

Ron Hansen, Hitler's Niece
Rochelle Gordon, Up the Fallen Ladder
Joan Cartopasse, Fat Chance
Scott Adams, The Dilbert Principle
Virginia Rutter, Celebrating Girls
Dr. Victory Lee, Soulful Sex
Gil Amelio, My 500 Days at Apple

Contact us for more information on Media Coaching.

SHIRLEY DAVALOS BROADCAST MEDIA SERVICES
A division of www.executivespeechcoach.com
Patricia Fripp, CSP, CPAE
527 Hugo Street, San Francisco, CA 94122
Davalos@Fripp.com, (800) 634-3035, (415) 753-6556

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